Optimizing Articles for Search Results

Customers, team members, and search engines need to be able to find the articles they're looking for in your Help Center. Wix Answers automatically sets you up to be optimized for search results, but there's more you can do improve your SEO.

Search Results in Wix Answers

Your Wix Answers Help Center uses a sophisticated search algorithm to deliver the most relevant results. Articles rank higher based on where they include your search phrases (keywords). Keywords are words, or groups of words, that you enter into a search to get relevant content. 

The following keyword hierarchy determines which articles appear at the top of your search results:
  1. Keywords: Articles that include your keywords in their Keywords section rank highest.   
  2. Article Titles: Articles that include your keywords in their title rank 2nd highest. 
  3. Article Subtitles: Articles that include your keywords in their subtitle rank 3rd highest.
  4. Other article text: Articles that only include your keywords in other text appear next in results. 

Naming Your Articles

Including Keywords Your Customers Type

Your article titles should include the phrases viewers would use to find them. Including keywords in titles helps your articles appear in relevant search results. With this in mind, don't overdo it. Make sure your article titles are easy to understand. Don't try to manipulate search results with keyword stuffing

Structuring Titles Consistently

We recommend defining an article title structure and sticking to it as your Help Center grows. If you have a variety of products or services, consider always including the name of your product or service in the title. Consistent title structures allow readers to easily scan and understand the content in each of your categories.  
Check out Insights to view the keywords customers search the most in your Help Center. 

Structuring the Content of Your Articles

Using H Tags in Subtitles

Use subtitle text to help break up and organize an article's structure. Include keywords that summarize each section of your article. Select from the following H tags when creating subtitles:
  • H2 Large: Describes the main topics covered.
  • H3 Medium: Adds sub-headings to further structure your content.  
  • H4 Small: Splits your sections into sub-topics.

Using Anchors and Collapsible Blocks

If you find yourself scrolling more than you'd like, customers may also get discouraged and stop reading. Retain the attention of your readers by adding anchors and collapsible blocks.

Content Tips

Create article content that is unique, specific, and helpful for your customers. Write for your audience, not for constantly changing search algorithms. Google can tell when viewers engage with your articles and responds by ranking them higher in search results. 

Make your articles visually appealing and easy to understand by adding informative text, images, videos, and more. Add alt text to images to let search engines know what they're about and to improve your web accessibility. 
Learn more about adding content blocks

When links help customers find what they need, Google takes notice and rewards you with higher rankings. 

Best practices for creating helpful links include:

Learn how to edit the SEO information for your Help Center as a whole. 

Related Articles

Setting Up Your Help Center SEO

Create unique SEO customizations for your Help Center so you can optimize each article and rank higher in search engine results. Define your SEO page titles and descriptions for each component of your Help Center. Get your brand online and make it easy for customers to find answers about your product without needing to submit support requests.  What's more, Wix Answers offers dynamic placeholder text, so you don't have to customize each page title and description individually. Show me the available placeholder textYou can use the following dynamic placeholder text in your Help Center's SEO settings: $COMPANY_NAME: Your company name. $CANONICAL_URL: The canonical URL (e.g. www.wixanswers.com). $CATEGORY_TITLE: The name of the subcategory. $PARENT_CATEGORY_TITLE: The name of the category.To edit your Help Center's SEO: Hover over Settings in the side panel and click Help Center. Click the Domain & SEO tab at the top.  Click Edit next to the relevant language.  Choose a page to manage its SEO settings: Home Page: The main page of your Help Center. Category Page: The Help Center pages that display your categories and subcategories.  Article Page: The Help Center pages that display article contents. Search Results Page: The page customers view when they search for articles then click "See more results." Edit the page's SEO settings: Page Title:  Enter the page title. (Optional) Click the Placeholders icon to add dynamic placeholder text. Meta Description: Enter the meta description. (Optional) Click the Placeholders icon to add dynamic placeholder text. Robots Meta Tag: Click the toggle next to each option you want to enable: No Follow: Tell search engines not to follow any links on the page or convey link equity.  No Index: Tell search engines not to crawl or include the page in search engine results.  No Archive: Tell search engines to not store a cached version of your page. Click Save. Repeat steps 4-6 for each page's SEO settings.

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Adding Keywords to an Article

Keywords are words, or groups of words, that you enter into a search to get relevant content. When you search for an article in your Help Center, articles that have your search phrase (keywords) in their title appear at the top of the results. You can make a specific article appear first in the results by adding keywords to it. Important:Adding keywords to an article affects your Help Center's search results but does not impact other search engine rankings. Tip:We recommend using keywords sparingly to keep your search results based primarily on article content. Before adding keywords to an article, consider adding them to the title instead. Learn more about optimizing articles for search results. To add keywords to an article:Go to the article's Content Editor. Click More at the bottom right and select Keywords.Click the field and enter keywords.Note: Enter a comma (,) between each set of keywords. Click Add. 

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Knowledge Base Insights

Review important Help Center article stats from your Knowledge Base Insights dashboard. Hover over the Insights icon  and click Knowledge Base to get started.Filtering Your Knowledge Base InsightsAdjust the following knowledge base filters:Time Range: Click to adjust the date range of the data you're analyzing. Select a preset time range or click the calendar to select a custom range and click Apply. Compared to: Click to adjust the date range used by the percentage of change metric. Language: Click to filter for articles in a specific language. Origin: Click to filter for the source of your data (e.g., Help Center or a specific widget).Category: Click to filter specific article categories. Viewing Your Knowledge Base Insights ChartYour Knowledge Base Insights chart consists of:Unique Visitors: The total number of unique visitors to your articles.Article Views: The total number of article views. Searches: The total number of article searches.Contacted Support: The number of visitors that contacted support after viewing an article. Self Service success: The percentage of viewers that did not contact support after viewing an article.Tip:Hover over the chart to view precise data measurements at specific dates or times. Article AnalyticsTake a look at article trends and view more in depth statistics beneath the chart.Hover over an article and click View to open a pop-up with further details. Then, hover over the chart to view precise data measurements on particular dates.Most Viewed ArticlesLearn more about the topics that interest your users. These are the most viewed articles during your defined time range.This report includes both the number of help center and widget article views. Most Helpful / Unhelpful ArticlesLearn what your users' favorite articles are and which ones may need improvement. This report is based on the number of "helpful" and "not helpful" votes each article receives. Most Popular Feature RequestsHere you can find out which features your customers really want according to the top voted feature requests. This report is calculated by the number of votes for your feature requests. Popular / Unanswered Search TermsIn this report you can explore trending search topics. These are the most searched for terms during your defined time range. Click the Popular searches tab to view your top searched key terms. Click the Unanswered searches tab to view search terms that do not return any relevant or related help center articles. Most Common Known IssuesThis report displays statistics on your most common known issues. These are bugs or known issues that have received the most clicks on 'I'm experiencing this issue' during your defined time range. 

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Knowledge Base Style Guide

We've compiled a guide of best practices to help you write content for your Help Center. Using the Active VoiceCreate content in which your user is the subject of the sentence performing the action. Using the active voice is more direct and concise.For example:Incorrect: Clicking on the image will enlarge it. Correct: Click the image to enlarge it.Incorrect: Many new features are included in the Enterprise package.Correct: The Enterprise package includes many new features.  Using the Present TenseWrite in the present tense to make it easier for your users to read. Avoid using the words “will” and “shall.”For example:Incorrect: The following error message will be displayed: Please fill in a valid URL.  Correct: The following error message is displayed: Please fill in a valid URL. Incorrect: Clicking New will create a new article. Correct: Click New to create a new article. Tip:Using the future tense is acceptable when writing feature requests.Writing in Second PersonTalk directly to your user to provide clear and direct instructions. For example:Incorrect: The advanced settings can be accessed from My Account. Correct: Access the advanced settings from My Account.Working With ListsUse numbered lists for steps that need to be completed in a sequential order. Use bullets for single-step procedures and to list items that do not require a particular order. Using Gender Neutral LanguageKeep your content gender neutral.For example:Incorrect: The user can change his template settings.Correct: Users can change their template settings. Avoiding Slang and JargonSlang and jargon are context and cultural sensitive. Using such terminology can confuse users and complicate localizing efforts. Try to limit the use of slang and jargon, while staying true to the company’s tone and voice.    Using Abbreviations and AcronymsSpell out acronyms the first time you include them in an article. Write the full term, followed by the acronym in parentheses. For example: A mail exchanger record (MX record) is used to map a domain name to a list of message transfer agents for that domain. You do not need to spell out:  Acronyms in a title.  Common industry-standard acronyms, such as URL, IP address, ID, HTML. Working With TitlesCapitalizing titles: Capitalize the first letter of each word in a title.Do not capitalize articles (e.g. the, a, an), coordinating conjunctions (e.g. for, and, nor, but, or, yet, so) or prepositions (e.g. in, on, by, at, from), except when they are the first or last word of the title.  Writing procedural titles: Use the gerund form (…ing ending) for procedural titles.   For example:Adding Lists to an ArticleWriting Known Issue titles: Use the following format for Known Issue titles: Day (number), month (text), year (number), hyphen (‐) followed by the title content. For example:16 April, 2020 - Unable to Edit a Text Box in the EditorWriting error message titles: Use the following format for error message titles: Error Message: <error message content>. For example:Error Message: Your Account is not ValidWriting Feature Request titles:Use the following format for Feature Request titles: Request: <title content>.For example: Request: Creating Product Name Variables Documenting User Interface ElementsBolding user interface elements: Bold the names of User Interface (UI) elements (e.g. menus, tabs, buttons, fields, checkboxes, lists, windows, icons) when writing procedures.  For example:  Click the Pages Menu from the top bar of the Editor.  Click the relevant page.  Click the Show More icon.  Click Page SEO.  Do not use bold on non-procedural content. For example: You can exclude a specific page from search engine results, by hiding it in the Page SEO section. Capitalizing user interface elements: Capitalize elements as they appear in the UI. For example:  Open the Media Manager.  Capitalize the names of UI elements that do not have labels. For example: Click the Settings icon.  Using Notes and TipsAdd informative notes to draw your customers' attention to important and useful information.Tips: Give customers best practices and use cases.Tip:Use notes and tips sparingly. Notes: Highlight important information. Note:You can easily change the type of informative content block you use.  Important Notes: Highlight information which is crucial to the completion of a task. Important:Save or publish your changes before you exit the Content Editor.Warnings: Highlight information that is of critical nature. Warning:Deleting a content block will permanently delete the content. Using ReferencesTitle names that appear as links should be capitalized as they appear in the title.For example: See Adding Images to Articles for more information. Links that are part of the sentence should not be capitalized.For example: You can add images to articles. Click here to learn more about adding images to articles.Tip:Do not bold references. Writing Numbers in Your ContentSpell out numbers when they appear at the beginning of a sentence. Otherwise, use numerals rather than words. One exception is if you are mixing the use of numbers, for example "Enter two 3s."Incorrect: Over one hundred million users have created at least one stunning website with Wix.Correct: Over 100 million users have created at least 1 stunning website with Wix.

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Adding a Table of Contents to an Article

Create a table of contents (TOC) so readers can easily navigate your article's sections. The TOC displays on the side of your article and consists of the article's anchored subtitles. Customers can navigate directly to relevant subtitles when they click within the TOC. Customers can click any heading from your TOC to quickly go to the relevant section on the page. Each anchor has a unique URL so you can link directly to specific sections of articles. Keep in mind that your TOC reflects your heading level hierarchy with H2 subtitles furthest to the left and H3 - H4 subtitles indented to the right. Note:Your TOC does not display on smaller screen resolutions and mobile devices to ensure your article's content ratio is preserved. Learn more about adding a subtitle to your TOC:By adding a new anchorBy adding an anchor to an existing subtitleAdding a New AnchorAdd a new anchor if you haven't yet added the subtitle. When you add an anchor, you create a new H3 subtitle. You can change the heading size by hovering over the subtitle and clicking H2 or H4. To add a new anchor:Go to an article's Content Editor. Hover over the left side of a content block and click the Add a block icon . Click the Subtitle icon .Click Anchor.Enter a name for your anchored subtitle. Adding an Anchor to an Existing SubtitleIf you've already created subtitles for your article, you can add an anchor to each subtitle you'd like to appear in your TOC. Learn how to add subtitles to an article. To add an anchor to an existing subtitle:Go to an article's content editor. Hover over your subtitle and click Add Anchor.To remove an anchor from a subtitle:Hover over the subtitle and click Remove Anchor. 

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Managing an Article's Related Articles

Related Articles display as a list of suggested articles on the live article. You can add them to guide your readers to supplemental information they may want to know. For example:If your customer is reading "Signing in to Your Account," you may want to add "Retrieving Your Password" as a Related Article. Consider adding Related Articles that:You want your customers to read next. Have information you could have included in the article.Include the next logical steps to take.Involve the same topic. Tip:We recommend adding up to 6 Related Articles, although you can add as many as you'd like. To manage an article's related articles:Go to the article's Content Editor. Click Related in the footer. Choose what you want to do:Add related articlesClick Add a Related Article. Enter an article name to search for an article.Note: Click Filters next to the Search field to filter the results (by category, article type, or labels). Hover over an article in the list and click Add article. Note: You can also click View to view the article before adding it. Reorder related articlesClick and drag an article's Reorder icon  up or down in the list. Repeat step 1 for each related article you want to reorder. Remove related articlesHover over the article you'd like to remove from the related articles.Click Remove. 

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