Optimizing Articles for Search Results

Customers, team members, and search engines need to be able to find the articles they're looking for in your Help Center. Wix Answers automatically sets you up to be optimized for search results, but there's more you can do improve your SEO.

Search Results in Wix Answers

Your Wix Answers Help Center uses a sophisticated search algorithm to deliver the most relevant results. Articles rank higher based on where they include your search phrases (keywords). Keywords are words, or groups of words, that you enter into a search to get relevant content. 

The following keyword hierarchy determines which articles appear at the top of your search results:
  1. Keywords: Articles that include your keywords in their Keywords section rank highest.
  2. Article Titles: Articles that include your keywords in their title rank 2nd highest. 
  3. Article Subtitles: Articles that include your keywords in their subtitle rank 3rd highest.
  4. Other article text: Articles that only include your keywords in other text appear next in results. 

Naming Your Articles

Including Keywords Your Customers Type

Your article titles should include the phrases viewers would use to find them. Including keywords in titles helps your articles appear in relevant search results. With this in mind, don't overdo it. Make sure your article titles are easy to understand. Don't try to manipulate search results with keyword stuffing

Structuring Titles Consistently

We recommend defining an article title structure and sticking to it as your Help Center grows. If you have a variety of products or services, consider always including the name of your product or service in the title. Consistent title structures allow readers to easily scan and understand the content in each of your categories.  
Tip:
Check out Insights to view the keywords customers search the most in your Help Center. 

Structuring the Content of Your Articles

Using H Tags in Subtitles

Use subtitle text to help break up and organize an article's structure. Include keywords that summarize each section of your article. Select from the following H tags when creating subtitles:
  • H2 Large: Describes the main topics covered.
  • H3 Medium: Adds sub-headings to further structure your content.  
  • H4 Small: Splits your sections into sub-topics.

Using Anchors and Collapsible Blocks

If you find yourself scrolling more than you'd like, customers may also get discouraged and stop reading. Retain the attention of your readers by adding anchors and collapsible blocks.

Content Tips

Create article content that is unique, specific, and helpful for your customers. Write for your audience, not for constantly changing search algorithms. Google can tell when viewers engage with your articles and responds by ranking them higher in search results. 

Make your articles visually appealing and easy to understand by adding informative text, images, videos, and more. Add alt text to images to let search engines know what they're about and to improve your web accessibility. 
Learn more about adding content blocks

When links help customers find what they need, Google takes notice and rewards you with higher rankings. 

Best practices for creating helpful links include:

Tip:
Learn how to edit the SEO information for your Help Center as a whole. 

Related Articles

Editing Your Help Center's SEO Settings

Create unique SEO (Search Engine Optimization) customizations for your Help Center so you can optimize your pages and rank higher in search engine results. Define your SEO page titles and descriptions for each

3 min read

Adding Keywords to an Article

Keywords are words, or groups of words, that you enter into a search to get relevant content. When you search for an article in your Help Center, articles that have your search phrase (keywords) in their title

1 min read

Knowledge Base Insights

Review important Help Center article stats from your Knowledge Base Insights dashboard. Hover over the Insights icon and click Knowledge Base to get started.Filtering Your Knowledge Base InsightsAdjust the fol

3 min read

Knowledge Base Style Guide

We've compiled a guide of best practices to help you write content for your Help Center. Using the Active VoiceCreate content in which your user is the subject of the sentence performing the action. Using the a

5 min read

Adding a Table of Contents to an Article

Create a table of contents (TOC) so readers can easily navigate your article's sections. The TOC displays on the side of your article and consists of the article's anchored subtitles. Customers can navigate dir

3 min read

Managing an Article's Related Articles

Related Articles display as a list of suggested articles on the live article. You can add them to guide your readers to supplemental information they may want to know. For example:If your customer is reading "S

2 min read