Setting Up Your Help Center SEO

Wix Answers allows you to create unique SEO customizations for your Help Center so you can optimize each article and rank higher in search engine results. Define your SEO page titles and descriptions for each component of your Help Center. Get your brand online and make it easy for customers to find answers about your product without needing to submit support requests. 

What's more, Wix Answers offers dynamic placeholder text, so you don't have to customize each page title and description individually. 

To edit your Help Center's SEO:

  1. Hover over Settings in the side panel.  
  2. Hover over Help Center.
  3. Click Domain & SEO
  4. Under SEO click Edit next to the relevant language. 
  5. Choose a page to manage its SEO settings:
    • Home: Define the SEO settings of your Help Center home page. 
    • Category: Define the SEO settings of your category pages. 
    • Article: Define the SEO settings of your articles. 
    • Search Results: Define the SEO settings of internal search result pages.
  6. Enter the SEO details for each page:
    • Page Title
      1. Enter the page title.
      2. (Optional) Click the Placeholders icon to implement dynamic placeholder text.
    • Meta Description:
      1. Enter the meta description.
      2. (Optional) Click the Placeholders icon to implement dynamic placeholder text.
    • Robots Meta Tag: Click the toggle to enable each option:
      1. No Follow: Instruct search engines not to follow any links on the page or convey link equity. 
      2. No Index: Instruct search engines not to crawl or include the page in search engine results. 
      3. No Archive: Instruct search engines to not store a cached version of your page.
  7. Click Save.

The following dynamic placeholder text is available:

  • $COMPANY_NAME: Your company name. 
  • $CANONICAL_URL: The canonical URL (e.g., www.wixanswers.com).
  • $CATEGORY_TITLE: The name of the subcategory.
  • $PARENT_CATEGORY_TITLE: The name of the category. 

Related Articles

Optimizing Articles for Search Results

Customers, team members, and search engines need to be able to find the articles they're looking for in your Help Center. Wix Answers automatically sets you up to be optimized for search results, but there's more you can do improve your SEO.Search Results in Wix AnswersYour Wix Answers Help Center uses a sophisticated search algorithm to deliver the most relevant results. Articles rank higher based on where they include your search phrases (keywords). Keywords are words, or groups of words, that you enter into a search to get relevant content. The following keyword hierarchy determines which articles appear at the top of your search results:Keywords: Articles that include your keywords in their Keywords section rank highest.   Article Titles: Articles that include your keywords in their title rank 2nd highest. Article Subtitles: Articles that include your keywords in their subtitle rank 3rd highest.Other article text: Articles that only include your keywords in other text appear next in results. Naming Your ArticlesIncluding Keywords Your Customers TypeYour article titles should include the phrases viewers would use to find them. Including keywords in titles helps your articles appear in relevant search results. With this in mind, don't overdo it. Make sure your article titles are easy to understand. Don't try to manipulate search results with keyword stuffing. Structuring Titles ConsistentlyWe recommend defining an article title structure and sticking to it as your Help Center grows. If you have a variety of products or services, consider always including the name of your product or service in the title. Consistent title structures allow readers to easily scan and understand the content in each of your categories.  Tip:Check out Insights to view the keywords customers search the most in your Help Center. Structuring the Content of Your ArticlesUsing H Tags in SubtitlesUse subtitle text to help break up and organize an article's structure. Include keywords that summarize each section of your article. Select from the following H tags when creating subtitles:H2 Large: Describes the main topics covered.H3 Medium: Adds sub-headings to further structure your content.  H4 Small: Splits your sections into sub-topics.Using Anchors and Collapsible BlocksIf you find yourself scrolling more than you'd like, customers may also get discouraged and stop reading. Retain the attention of your readers by adding anchors and collapsible blocks.AnchorsAdd anchors to create a table of contents that remains visible while you scroll. To add anchors:Go to an article's Content Editor. Hover over the left side of a content block and click the Add a block icon . Click the Subtitle icon .Click Anchor.Enter a name for your anchored subtitle.Learn more about adding anchors to an article. Collapsible blocksCondense your content in an easy to read format with collapsible blocks. To add a collapsible block:Go to an article's Content Editor. Hover over the left side of a content block and click the Add a block icon . Click MORE and select Collapsible.Enter the title in the Title goes here field.Enter the text in the Write something field.Learn more about adding collapsible blocks. Note: This is an example of a collapsible block. Content TipsCreate article content that is unique, specific, and helpful for your customers. Write for your audience, not for constantly changing search algorithms. Google can tell when viewers engage with your articles and responds by ranking them higher in search results. Make your articles visually appealing and easy to understand by adding informative text, images, videos, and more. Learn more about adding content blocks. Creating Helpful LinksWhen links help customers find what they need, Google takes notice and rewards you with higher rankings. Best practices for creating helpful links include:Hyperlinking text that clearly describes where the link takes you. Learn more about formatting article text for linking.Linking to other articles that relate to steps your customers should follow.Linking to specific areas of your website outside of your Help Center and vise versa. Adding relevant articles as related articles. Tip:Learn how to edit the SEO information for your Help Center as a whole. 

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